GroupM | Media Researcher [Romania]

 

Role: Media Researcher

Department: Media Intelligence

Reporting to: Head of Media Intelligence

Location: Bucharest

Overview:

The Media Researcher is responsible for quantitative / qualitative customer research, online analytics, business intelligence and information systems architecture and works with internal and external customers (when necessary) using a wide range of professional skills to support business decisions.

Your impact:

1. Data analysis, finding information:

• Prepare the data analysis with emphasis on the practical applicability of the conclusions;
• Focus not only on an accurate description of reality, but also on finding information and using it;
• Use and search for different data sources, so as to bring added value;
• Involved in the preparation of marketing and media strategies for tenders and key campaigns for existing clients;
• Collaborate in evaluating the effectiveness of campaigns.

2. Internal services and Analytics & Insights projects:

• Involved in the preparation of presentations, business offers, information about A & I services;
• Actively offer A & I services and products to existing and potential customers;
• Manage and implement entrusted projects;
• Build and maintain relationships with suppliers and business partners;
• Respond collaboratively to the requests of all the media agencies in the group, contributing to solving the requirements in the field of media research.

3. Automation and optimization of data outputs:

• Develop new and automated data output formats for further reporting or analysis;
• Provides support in all departments for the efficiency of data handling.

4. Consumer market research:

• Develops consumer market research offers relevant to customer needs;
• Carry out market research using proprietary panel - preparing a questionnaire, briefing study implementation to relevant team, analyzing data, preparing the final report and, if necessary, presenting the results;
• Periodically analyzes the efficiency of data collection and the search for ways to improve.

Your qualifications:

+3 years in a similar role

Strong quantitative and analytical skills

Knowledge of consumer analysis and media strategies

Knowledge of the media market as a whole

Knowledge of specialized media tools (for example: Instar, Masor, MIP)

Knowledge of Power BI is a plus

Excellent verbal and written communication skills

Proficiency in English (written & spoken)

Detail-oriented, critical thinking and problem-solving abilities

Proficiency in Microsoft Excel and PowerPoint

Ability to work successfully with teams and adjust communication style

Excellent time-management skills

Agile in project management

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies.

Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation and new communication services, to bring unfair competitive advantage to our clients and our companies.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

Applications will be processed continuously. Only shortlisted candidates will be contacted.

 

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